Discovery's global distribution is far-reaching, but its approach to this year's upfront market is "up close and personal." That was the message from Discovery President and CEO David Zaslav and … Read the whole story
The number of marketing and media deals in the first quarter of 2015 was about the same compared to the same time period of … Read the whole story
First-quarter 2015 cable news networks continued their current trends: CNN up, MSNBC way down and industry leader Fox News about the same versus the … Read the whole story
Esquire Network, the magazine branded cable network launched in September 2013, is adding five new original series to its lineup this year, the NBCU … Read the whole story
Hulu has defeated a lawsuit alleging that it violated Web users' privacy rights by automatically transmitting the titles of videos they watched to Facebook. … Read the whole story
The campaign for the Red Stick Chicken (breaded chicken tenderloins marinated in a cayenne and Tabasco pepper marinade) includes a 30-second TV spot starring … Read the whole story
Twitter on Tuesday officially launched Curator -- a real-time dashboard for publishers to monitor and manage tweets (and Vine videos) across media channels. It … Read the whole story
A group of ad attorney gurus gazed into their crystal balls to give some provocative predictions of the regulatory and legal hurdles that advertisers … Read the whole story
The promotional push for fans to watch those series-ending seven episodes of AMC's "Mad Men" (which begin April 5) is a slam-bang, exhaustive PR/ad … Read the whole story
In "Game of Thrones" there's an epic quest to unite the Seven Kingdoms. In marketing, it's quickly becoming the same kind of conversation as … Read the whole story
Recent research by eMarketer shows mobile video ad spend is on the rise, up 119% in 2014 alone, with growth projected to outperform desktop … Read the whole story