What's the oldest show on TV? I'm referring to the oldest show or shows that you can still watch on TV in their original form from the dawn of the … Read the whole story
First-quarter U.S. domestic national TV advertising still appears to be "disappointing," according to one analysis. National TV advertising is forecast to dip 8.6% in … Read the whole story
WideOrbit, an ad management software firm that has been making a name for itself as a programmatic TV tech provider of late, on Monday … Read the whole story
YouTube's Ad Leaderboard took a turn in March, racking up 166.2 million minutes watched for the top 10, up 8% compared with February. Overall, … Read the whole story
"Game of Thrones" continues to be HBO's biggest hit. While the series accounted for 19% of all HBO-related online awareness between March 9-April 8, … Read the whole story
Siding with AMC, a federal judge has dismissed a lawsuit accusing the company of violating a video privacy law by disclosing information about users … Read the whole story
On the heels of last February's Omnicom downgrade, Wall Street analysts are lowering ratings for most big agency holding companies, with one attributing the … Read the whole story
The documentary-style series features celebrities such as San Diego Padres pitcher Tyson Ross reflecting on the impact their adopted pets have had on their … Read the whole story
Hancock -- a longtime sponsor of the Boston Marathon -- is previewing the plan at the Marathon Expo. The Expo, where runners in the … Read the whole story
Bibie Wu, VP at parent Sun Products, tells "Marketing Daily" that, while Snuggle vies with brands from the likes of P&G, there is growth … Read the whole story
The biggest U.S. cable operator, Comcast Corp., would like to see many more episodes of TV network shows available on pay TV providers' on-demand … Read the whole story
Google's YouTube is making another concerted effort to jump into the subscription video-on-demand market -- offering consumers an ad-free version of its mostly user-generated … Read the whole story
Rich Greenfield, analyst for BTIG LLC in New York, predicts that cable companies will all begin offering OTT packages as online viewing gets more … Read the whole story
As the TV upfront season begins in earnest this year, many agencies and their clients are asking central questions about programmatic TV. "How does … Read the whole story
Even as Twitter get most of the media and marketing attention as a second-screen experience, Facebook is far and away the most popular platform … Read the whole story