Last week, I got to watch two ovenbirds -- a male and a female -- construct a remarkable home out of mud and grass atop a fence post in a … Read the whole story
Traditional viewership for long-form video content, such as movies and television on a TV screen, has declined over the past year -- and not … Read the whole story
Scott Schiller, EVP, digital advertising sales at NBCUniversal, says partnerships like Honda's with SNL involve NBCU "sitting down with clients before and during the … Read the whole story
Google this week announced that mDialog inventory has been connected to the DoubleClick Ad Exchange. TV providers will now be able to programmatically sell … Read the whole story
The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second TV spot, "It Just Clicks," that features a musical soundtrack of sampled machine … Read the whole story
The initiative aligns ABC's Shark Tank series with an offline and in-show integration partnership. Staples is featuring several products seen on "Shark Tank" in … Read the whole story
HBO's "Game of Thrones" continues to be a powerhouse for its season five start -- even better than its season four debut. The heralded … Read the whole story
Nielsen says nearly half of its global respondents, 49%, say they watch live video programming more if it has a social-media tie in. And … Read the whole story
In the story "Broadcast TV Ad Decline In Q1 Driven By Lack Of Big Events" (Media Daily News, April 13), a new MoffettNathanson Research … Read the whole story
Comedies should be funny because of the characters, not the plot. Is it a one-joke show or can it be maintained as a weekly … Read the whole story
What? The waitress is back, and Fugue State Don is still chasing her? Listen, Weiner, we have precious little time left. And although we … Read the whole story
Many upfront connoisseurs are already saying traditional TV upfronts will probably show a flat to decreasing dollar volume. But don't think for a minute … Read the whole story