TVBlog
The evolution of the summer season into something other than a rerun backwater has taken several forms -- and in many ways, is still a work in progress. In recent … Read the whole story
Heinz's yellow mustard initiative is one of the top "big bets" in product innovation that the company laid out to investors last month when … Read the whole story
The effort includes documenting the stories of 100 small businesses nationwide. The "Small Business Revolution" is a yearlong project to uplift the profile of … Read the whole story
Debuting this week, a new campaign sets out to "lyte up" fitness routines with a multifaceted campaign running across TV, video, digital, print, social, … Read the whole story
Cable TV networks showed a 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month … Read the whole story
Verizon FiOS is offering "Custom TV" -- another effort by traditional TV providers to move toward "a la carte" selling of TV channels, all … Read the whole story
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A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of … Read the whole story
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The NAB convention covers a broadening media industry, but it IS broadcasters' thing. The Diffusion Group's Joel Espelien notes broadcasting is no longer relevant … Read the whole story
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According to The NPD Group Connected Home Report, as of the fourth quarter of 2014 there were 22 million connected TVs installed and accessing … Read the whole story
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On a panel at the National Association of Broadcasters event, Blake Sabatinelli, director of digital solutions at The E.W. Scripps Co., said (by way … Read the whole story
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The front page of Tuesday's New York Times business section trumpeted a story about how General Electric chairman Jeffrey Immelt had retooled the company. … Read the whole story
