Last week at the National Association of Broadcasters' annual convention in Las Vegas, the past and future were brought into sharp relief at the convention's opening session, as 89-year-old Jerry … Read the whole story
As part of the agreement, IPG Mediabrands said that various teams at its agencies and other operating units, which include Initiative and UM, would … Read the whole story
Longtime ESPN senior advertising/marketing executive Sean Bratches is departing the sports media company. Some of his key accomplishments include starting up the first live, … Read the whole story
The spot's creative, from Anomaly, underscores the brand's key differentiator -- that it's real leaf-brewed tea, not made with powders or concentrates -- by … Read the whole story
The campaign, this year's version of the 26-year-old "Fabric Of Our Lives" effort, is themed "Cotton. It's Your Favorite for a Reason." In addition … Read the whole story
The recently launched studio will produce 12-15 films annually and says it plans to spend $350 million to $400 million annually on ads to … Read the whole story
The promotion of HBO's new standalone streaming service, HBO Now, allowed the brand to sustain a high level of digital engagement over the weekend. … Read the whole story
This week marked the tenth anniversary of the publication in "Advertising Age" of "The Chaos Scenario," which predicted the utter disintegration of the global … Read the whole story
Nielsen has recently published a study called "Screen Wars: The Battle For Eye Space In A TV-Everywhere World," and it is fascinating. First of … Read the whole story
Mobile screens where people can pick and choose their TV, movie, other video content would seem the answer to many folks' needs. It's personal, … Read the whole story
A large majority of American adults use mobile devices or computers while watching TV, and a big part of this multiscreen activity is devoted … Read the whole story
Comcast's proposed $45 billion merger with Time Warner might run into a significant roadblock, Bloomberg reports. Antitrust lawyers with the Department of Justice reportedly … Read the whole story
When it comes to determining whether TV viewing is shifting, I much prefer to rely on Nielsen data and its Total Audience Report than … Read the whole story
TV audience buying is only half the story of programmatic TV. The other half is technology automation. And the good news is that the … Read the whole story
Maybe it's the pique or impertinence that comes with advancing age, but I'm having a harder time digesting content in which the laws of … Read the whole story
It seems as if the accessibility of big data enables all types of media trading, targeting and placement. Still, it was by talking to … Read the whole story