As "Mad Men" winds down to the end on May 17, a new series about the advertising business arrives to take its place. It's the anti-"Mad Men" -- so much … Read the whole story
MTV put on an upfront presentation distinguished by the grossest opening seen so far in this upfront season. On screen, media and advertising reps … Read the whole story
Netflix continues to have a major impact on TV viewing -- its viewing hours, in relation to traditional TV viewing, are now double the … Read the whole story
At a time when advertiser and agency tensions are rising over the lack of transparency surrounding rebates, kickbacks, arbitrage and excessive margins on media … Read the whole story
On the heels of healthy quarterly earnings, Facebook is rolling out Anthology -- a new effort to partner publishers with brands in search of … Read the whole story
Wonhong Cho, Hyundai Motor Company EVP marketing, says the program expands upon a course of action the company has been taking since 2013, when … Read the whole story
At a time when tensions are rising between advertisers and their agencies over unclear or undisclosed forms of media compensation, the Association of National … Read the whole story
While not completely moving to "a la carte" programming, Verizon FiOS "Custom TV" plan essentially allows traditional TV customers to break down their big … Read the whole story
For stakeholders in the television ecosystem, the impact of streaming viewing is the mystery of the year - probably the decade. Their biggest concern … Read the whole story
Comcast, which is still trying to convince regulators to approve its $45 billion merger with Time Warner Cable, is now facing questions about whether … Read the whole story
Advertisers now know it's sometimes good for them to show a point of view about social trends, like the LGBT lifestyle, but it still … Read the whole story