So Bruce Jenner is a man who likes to wear dresses. And he enjoys occasional get-togethers in his home with other men who like the same thing. These are two … Read the whole story
Traditional TV time-shifted viewing is finally seeing some declines among younger TV viewers. Nielsen says DVR/time-shifted viewing time is now dropping for viewers 18-34 … Read the whole story
BET's upfront pulled out all the stops. On the programming side, it touted rapper Ludacris' new show, "The Label," a docu-series that will tell … Read the whole story
Attendance at NewFronts presentations by media advertising executives resulted in overall interest and long-term revenue gains for new digital video platforms -- but not … Read the whole story
In a new series of digital video ads for its M-Series Smart televisions,Vizio uses only onscreen text, dramatic voiceover and sound effects to allow … Read the whole story
The New York Times pitched some "early experimentation" with virtual reality at its NewFront presentation at Skylight Modern in New York City Monday, showcasing … Read the whole story
Earlier this year, comScore announced the launch of an "Industry Trust" initiative intended to bring its advertising metrics directly to programmatic ad platforms. The … Read the whole story
As with last year's "Schick Xtreme Comfort Games" campaign, the new effort, via Beeby Clark+Meyler, puts the advertising platform on a Schick-branded page that … Read the whole story
Walt Disney and 21st Century Fox won't be taking any TV advertising on its networks/platforms for Verizon's new "custom" TV cable bundle, which essentially … Read the whole story
Brands we know and love have a voice and a way of engaging with consumers naturally across media. For less consumer-facing brands, the language … Read the whole story
Lately, I have been reading a lot of omni-channel and multi-channel research papers. I shared some findings from Nielsen's "Screen Wars" study last week, … Read the whole story
Nielsen has its hands full trying to explain to advertisers where viewers are and where they're going. But a senior veep there says a … Read the whole story
The major moves with apps for videos and live streaming all happen first, or just about, with sports leagues, teams or networks, and fast-growing … Read the whole story