Earlier this month, Brian Williams' return was thrown into doubt as the story flared back into the limelight with the apparent completion of an internal investigation at NBC into Williams' … Read the whole story
Cablevision Media Sales, a unit of cable TV company Cablevision Systems Corp., has announced a data-driven tool that automates the planning of addressable and … Read the whole story
Viacom continues to add its data-driven offerings for advertisers, as it rolls out Viacom Vantage, a data-driven advertising service that enables advertisers to reach … Read the whole story
A new biometric survey shows that traditional TV commercials are four times more engaging than video advertising on Facebook. The survey says consumers have … Read the whole story
Yahoo's BrightRoll, a programmatic video ad platform, on Thursday announced a new suite of tools that is intended to help its clients better measure … Read the whole story
Viacom's cable network advertising revenues took another expected decline. Viacom was down 4% in overall advertising revenues to $1.17 billion -- off 5% in … Read the whole story
In 2015, broadcast median ages continue to rise, with CBS at 59, ABC and NBC at 54, Fox at 49, and CW at 44. … Read the whole story
Subscription video service Hulu Plus will take on a more easily digestible name: Hulu. As such, it will incorporate its sister, also named Hulu, … Read the whole story
The introduction of two African-American shows in one year may seem like a trend, but they have almost nothing in common other than skin … Read the whole story
Only a handful of marketers get a chance to tie an ad campaign to the incredible momentum a watershed entertainment moment like the Super … Read the whole story
Don't let anyone tell you otherwise. Size matters. Sure, the small screen is rising in general as a vehicle for video consumption. But when … Read the whole story
Here's a breakdown of the some of the latest, greatest video ads out there today: Read the whole story
Mike Hopkins, the Hulu CEO, said that "2015 is the year that Hulu will break out. We are investing significantly in content and tech. … Read the whole story
YouTube vlogger John Green told a room full of advertisers at NewFronts last night that they're in danger of becoming irrelevant. YouTube's Brandcast event … Read the whole story
Since the first company was accredited by the MRC for the viewable impression in 2010, the industry has witnessed a tumultuous ride with twists, … Read the whole story