Would Don Draper recognize the advertising business in the era of Thom Payne? Thom Payne is the lead character in Showtime's new series about the modern-day ad biz, "Happyish." In … Read the whole story
Jason Brist, Outdoor Channel's executive vice president of advertising sales, sent a simple message to advertisers: "There is no one in the outdoor industry … Read the whole story
The centerpieces of A&E's upfront presentation Thursday night in New York were the announcements of two epic miniseries that would air across multiple networks … Read the whole story
Viacom says its three-year plan to grow "non-Nielsen" measurement-attached advertising revenues to half of all its ad activity is seeing steady results -- including … Read the whole story
In the digital media era, magazine publishers are also video networks, and one of the biggest publishers is aggressively expanding its programming offerings. At … Read the whole story
New video technology is yielding more overall TV-video viewing and more group TV viewing. Smart TVs remain the preferred viewing screen in homes with … Read the whole story
Crown Media Holdings -- home of the Hallmark Channel and the Hallmark Movies & Mysteries -- continues to outperform the overall cable TV advertising … Read the whole story
Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursday that aim to change the way marketers allocate budgets and buy advertising … Read the whole story
On the heels of its merger deal ending, Time Warner Cable showed improved revenue -- and somewhat surprisingly, an increase in video subscribers in … Read the whole story
The ads will also run on May 7 and the May 14 season finale. There are also four 10-second "snackable" spots featuring Keen that … Read the whole story
With the U.S. Hispanic population growing by leaps and bounds, advertisers are ramping up Hispanic ad spend to keep pace, to the benefit of … Read the whole story
The ads, which will run on television during prime time through the May sweeps period, are backed by an original, folksy song, "To Love … Read the whole story
The Subaru BRZ is a sexy, affordable sportscar that will trick the paps into thinking you are a celebrity worth chasing. The average person … Read the whole story
A big theatrical movie season seems to be upon us -- with new releases from major franchises like "Avengers: Age of Ultron." This comes … Read the whole story
Now that the first (and only?) valedictory interview with David Letterman has been published, I wanna be the first writer-type person to attempt -- … Read the whole story
This is arguably the most competitive time in the world of short-form and long-from video content. We see traditional media companies - all the … Read the whole story
Yes, this one will be a meal at a restaurant on 45th and Broadway: overpriced and overcooked. Read the whole story
At its NewFront presentation, it announces a formal relationship with Starcom MediaVest to identify emerging artists, and unveils a new branded entertainment arm. And, … Read the whole story
Out of the billions of digital video ad impressions measured each year, about one in four are presented below the fold, muted or stuffed … Read the whole story