The savvy Kardashian clan has finally figured out a way to capitalize on dad Bruce Jenner's transgender story -- by producing their own two-part special. Jenner's interview with Diane Sawyer … Read the whole story
Seven months into the syndication TV season, there are a number of gains among daily first-run TV shows -- in particular, game and talk … Read the whole story
It's now clear that comScore believes that the future of programmatic advertising -- if it's ever to truly break into the realm of premium … Read the whole story
Martha Stewart Living Omnimedia has reported its first full set of quarterly results following its broad licensing agreement with Meredith Corp. MSLO's total revenues … Read the whole story
"It's one of our first times going out there with a male-dominated epicurean experience," Chris Hornberger, Buick promotions manager, tells "Marketing Daily." "Our involvement … Read the whole story
"Lost Horizons" is the first killer ep in this last half season. Written by Matt Weiner and Semi Chellas, and directed by Phil Abraham … Read the whole story
Look closely. Two independent TV network groups are preening a bit: AMC Networks and Crown Media Holdings. On Monday, AMC Networks reported 25% more … Read the whole story
Days after Comcast called off its $46 billion merger with Time Warner Cable, Netflix met with the Federal Communications Commission to voice concerns about … Read the whole story
How did a "hard-working schmo in consulting" just write down words that sound funny and turn it into a memoir? Not only turn it … Read the whole story
At a couple of NewFront events, I got caught up with the entrepreneurial, dreamy side of some young content creators. These are extraordinary people, … Read the whole story
If you're a CPG marketer and you're not yet leveraging digital video ads, it's time to start. What makes digital video such a natural … Read the whole story