Unless I missed it somehow, the one recording for which blues singer Bessie Smith is most famous is not included in the HBO movie called "Bessie" about the singer's life. … Read the whole story
Amid a lackluster national TV network advertising market, ABC has maintained a somewhat even keel this season -- in ratings and revenue -- as … Read the whole story
NBC's programming strategy for next season seems to be a combination of top stars, live events, and dramas that grow more complex every year. … Read the whole story
The most notable part of Fox's fall programming plans would appear to be the network's decision to completely remake the Tuesday night lineup. Not … Read the whole story
The new platform will utilize data from IPG's Audience Measurement Platform including data related to targeting, purchases, and TV viewership. TubeMogul will supply the … Read the whole story
AOL, which was once tied in an ill-fated marriage to a telecommunications giant, is tying the knot once again. This time it's Verizon, which … Read the whole story
TV networks may be feeling a little better about national TV advertising in this first quarter -- but that's mostly because it isn't up … Read the whole story
Disney this morning announced a restructuring of its ESPN and Disney Media Networks units sales organizations, giving ESPN President-Global Sales & Marketing Ed Erhardt … Read the whole story
This year's expanded, $12-million campaign began with television, print and digital ads that ran through the first quarter. It will continue with a three-month … Read the whole story
The spot will run on networks such as E!, MTV, Vh1, Bravo and FX, which were chosen because they have audiences that are at … Read the whole story
"In bringing his unique flair and personality to the role, Kristofer [Hivju from 'Game of Thrones'] has nailed it," Josh Lesnick, executive vice president … Read the whole story
The report estimates that 33.9% of local automotive advertising budgets is spent on over-the-air television, and another 1.7% on TV online advertising. But automakers … Read the whole story
"In many ways, Jimmy Fallon is the face of NBC," said Bob Greenblatt, chairman of NBC Entertainment, during its upfront presentation on Monday. What … Read the whole story
Ironically, even as TV was supposedly promoting traditional virtues, it was also undermining them with its glorification of the individual. The small screen has … Read the whole story
The 18-49 demographic will still drive a lot of advertising business this upfront. But how long can this last? Age and gender will really … Read the whole story
The 14- to 24-year-old segment of media consumer have left the tribe. They are unimpressed by our old totems and rituals. Read the whole story
Over the past few weeks as my eight-months-pregnant self stood in long lines with marketing cohorts waiting for each Digital Newfront presentation to open … Read the whole story
The quality of digital advertising has been top of mind of late, but which key metrics -- such as viewability, click-rates and completion rates … Read the whole story