TVBlog
What do you do when your star player falters and you cannot keep him in the lineup any longer? If you're a baseball manager, you send him down to the … Read the whole story
Almost 70% of TV consumers do not make pay video-on-demand purchases (PVOD) on a monthly basis, movies and other content -- although there has … Read the whole story
ESPN Wednesday named Vikram Somaya senior vice president and global data officer, a new role inside the media company recognizing the expanding role that … Read the whole story
The Association of National Advertisers has issued a request for proposals for an "Industry-Wide Media Transparency Study." The ANA said the bid will go … Read the whole story
- COMMENTARY
Let's face it: Donald Trump's presidential announcement (otherwise known as throwing his hairpiece, or clown-nose, into the ring) was the gift that keeps on … Read the whole story
- COMMENTARY
Donald Trump will try and run for president. Should he be running away from his appearances on NBC's "Celebrity Apprentice" and Fox's "Fox and … Read the whole story
- COMMENTARY
Millennials are not an alien species. As new research shows, they have the same attitude toward television advertising as the rest of us, only … Read the whole story
- COMMENTARY
How often do you watch a video ad to completion? One study found that 60% of viewers never make it to the end of … Read the whole story
