Can actors playing stressed-out emergency room doctors develop real symptoms of post-traumatic stress disorder? If any actors are susceptible, it would be the ones in "Code Black." Read the whole story
Making a major move for new digital and traditional media measurement services -- as well as amping up competition with Nielsen -- comScore is … Read the whole story
Little has changed for consumers when looking at worldwide "trust" in advertising. Nielsen says the highest trust levels of advertising come from recommendations of … Read the whole story
Comcast has announced a new ad-supported digital video platform focused around independent digital video players, called Watchable, in a move that had been expected. Read the whole story
TiVo is adding a feature to a new unit allowing a user to skip an entire commercial break. The new TiVo Bolt will allow … Read the whole story
"In order to do this in a global way, it's not as successful or impactful of you push it down from above," says Paula … Read the whole story
Questioning the effectiveness of advertising, California startup Veritone created a cognitive media platform to analyze and act on information not written in advertising copy. … Read the whole story
When it comes to today's TV buys, Magna Global is measuring performance in a number of different ways. Yet the strategy and intelligence firm's … Read the whole story
Stealing TV advertising dollars for other media? Oh, no. Everyone want to help marketers with their TV spending. Facebook said that across 42 U.S. … Read the whole story
I've watched a lot of TV cartoons in my day, but not in a steady, consistent way. When I was a youngster, I'd watch … Read the whole story
Virtually every panel at Advertising Week gets down to being about the future of mobile -- although the present seems confusing enough. Read the whole story