TV viewers want to connect with programming -- as well as their friends and family. But in a future, automated TV programmatic world, this … Read the whole story

Amid a rough couple of periods for parent company Viacom, MTV is making a change at the top -- naming Sean Atkins president of … Read the whole story

Which Presidential candidates are best at reaching the correct audience with targeted advertising and marketing messages? Results of an online poll released during Advertising … Read the whole story

Telemundo is keeping pace with high rates of mobile adoption in its target audience by developing a Spanish-language news app especially designed for smartphones … Read the whole story

The CBS research chief, speaking at Advertising Week on Wednesday, said this may be the media industry's greatest period of waste ever. Poltrack complains … Read the whole story

Profits margins are still strong at TV stations -- but leverage is better for the long term. Nexstar Broadcasting realizes this. So it made … Read the whole story

Props to Comedy Central for its savvy launch of the Trevor Noah iteration of "The Daily Show," roadblocking his debut across parent Viacom's suite … Read the whole story

Most consumers don't have a huge interest in switching pay-TV providers -- and even though they're well aware of over-the-top options, those choices aren't … Read the whole story

Second-screen searchers, those who use their mobile device while watching television, present a huge opportunity for marketers. These consumers don't passively follow a conversation. … Read the whole story

Minimizing waste is a top priority among political advertisers. The challenge is especially vexing when you consider that congressional districts aren't arranged by zip … Read the whole story

MediaPost is seeking nominations for our annual online All Stars awards. If you know any brand marketers or agency media and/or creative executives who … Read the whole story