Perhaps the main difference between an old scripted show and an old network late-night show, if they are done well, is that the latter is timely and the former, timeless. Read the whole story
Rentrak and Millennial Media are launching a new product where advertisers can retarget TV commercials to mobile devices. The companies say marketers can measure … Read the whole story
Against mostly declining programs, syndication court TV shows have seen growth this season -- with a majority up in viewership over a year ago. … Read the whole story
"Consumers are really interested in experimenting with OTT services," says Brett Sappington, director of research at Parks. "They like Netflix and Amazon and Hulu. … Read the whole story
It's critical to take advantage of the signals that exist in the new digital world that have no counterpart in trad media and determine … Read the whole story
What will networks do if two extremely lucrative ad categories - pharmaceuticals and fantasy sports - drop out of the ad game? The American … Read the whole story
Comcast confirmed today that it's not counting data streamed through its new online video service, Stream, against consumers' monthly data allotments. Read the whole story
If content is king, Sky reigns on with its Q service, due to beam entertainment to screens around the home and beyond. Read the whole story
As a Creative Director for the majority of my career, I have created thousands of ads, and overseen the creation of tens of thousands. … Read the whole story