At the rate these live musicals on NBC are going, expect an audience in the mid-4 millions for "The Wiz" on Thursday night. Read the whole story
TV viewers may feel inundated by choices, but almost 60% say they are more likely to choose TV sources that make it easy to … Read the whole story
Sinclair Broadcast Group has tapped Marketron to help monetize the mobile sites of its many local TV stations across the country. Per the exclusive … Read the whole story
Columbia Pictures' controversial movie "Concussion" is ramping up its TV advertising -- especially in NFL programming over the past two weeks. The film is … Read the whole story
In a move that signals a potential shift in the way the ad industry thinks about its most fundamental principles of media planning -- … Read the whole story
The campaign, which launched earlier this month for the brand's line of consumer espresso makers, is designed to debunk the widely held belief by … Read the whole story
Direct-to-consumer advertising for prescription drugs is back in the spotlight again following the American Medical Association's recommendation that such ads be banned. The AMA's … Read the whole story
Recently, Fox executives announced the network wasn't going to release live program plus same-day ratings to the media, because data from time-shifted viewing of … Read the whole story
A bigger part of my world is becoming ad-free. My TV viewing is probably 80% ad-free now. Same with my music listening. Together, that … Read the whole story
One-third of what a marketer needs to know about YouTube changes every year, estimates Greg Jarboe. Read the whole story
AOP figures are showing stellar growth for online video next to strong mobile growth, suggesting mobile video is the one to watch in 2016. Read the whole story
Craig Teich, EVP of global sales at Connexity (formerly Shopzilla), says first-party data will become the foundation of more sophisticated audience modeling -- and … Read the whole story