"The People v. O.J. Simpson" is so well-made that it enables you to relive the Simpson years as if you are experiencing them for the first time. Read the whole story
A key element of Sen. Ted Cruz's win in the Iowa Republican caucus may have been his specific TV targeting, leading up the Monday … Read the whole story
Nearly 10% of respondents in a survey for the National Retail Federation say Super Bowl spots make the overall telecast last too long. Almost … Read the whole story
The football league is expanding its network TV games on Thursday night with CBS and NBC, airing five games each. Each network will pay … Read the whole story
Created by DAVID, "Wiener Stampede" is a third quarter ad that intros viewers to entire Heinz condiment family. Read the whole story
High-end magazine publisher Cond Nast is doubling down on documentaries and reality programming with the creation of a new unscripted television production unit, CNE … Read the whole story
Siding with broadcasters, the think tank Media Institute is urging a federal appellate court to reverse a trial judge's "highly disruptive" decision that online … Read the whole story
With the cost of a :30-second spot reaching $5 million during Super Bowl 50, SMG offers "Six Winning Super Bowl Strategies for Brands" to … Read the whole story
Nearly 35% of respondents say the game is the main attraction, while 17.7% say it's the commercials. And nearly 8 in 10 say they … Read the whole story
The trend line for TV sports dollars goes in pretty much one direction: higher, for TV networks and advertisers. But there's more to it. … Read the whole story
The now completed merger of comScore and Rentrak, and Nielsen's Total Audience Measurement technology promises accurate indications of who is watching what, and where … Read the whole story
Here is the lowdown on the real-time marketing tools that marketers can use during live events. Read the whole story
Like many people, I split work between office and home. And like many people, my office recently converted to an "open seating" plan. There … Read the whole story