TVBlog
Lady Gaga knocked the national anthem out of the park, Beyonce choreographed a homage to the radical Black Panthers, and Colonial Williamsburg's ad showed historic film footage in reverse. Read the whole story
While the Denver Broncos were the clear winners in a tight defensive game, Budweiser was among the bigger ad yawns. That is, until quarterback … Read the whole story
Eighty-one percent of U.S. homes have either set-top DVR technology; subscription video-on-demand service (SVOD) Netflix; or use video-on-demand (VOD) from a pay TV provider. Read the whole story
Big traditional TV/media stocks took it on the chin on Friday -- somewhat worse than the market overall. Digital media companies went even lower, … Read the whole story
Edmunds released data Sunday during Super Bowl 50 showing how television commercials from automotive manufacturers running prior to and during the game affected searches … Read the whole story
"We know our target audience for Blaze -- the active consumer who likes to work hard and play hard -- is tuning in big … Read the whole story
Bud Light is promoting a video featuring mixed martial artist Ronda Rousey to complement its Super Bowl TV spot starring Amy Schumer and Seth … Read the whole story
The campaign includes a social media element involving the services of mobile marketing firm Influential and, most unusual, Influential's use of IBM's Watson computer … Read the whole story
Super Bowl Sunday provided no surprises as NFL topped the leaderboard and Esurance won Twitter with 4 million engagements thanks to the brand's #EsuranceSweepstakes … Read the whole story
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The history of Super Bowl ad fiascos is rich with malpractice, and Sunday gave us some more. But the only thing worth discussing is … Read the whole story
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Like our politics this year, the advertising around Super Bowl 50 may be sad indications of institutional decline - just how detached the rituals … Read the whole story
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User-generated consumers and makers, it's time to graduate. YouTube's Red service looks to appeal to millennials. But unlike YouTube free service, with limited advertising … Read the whole story
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The top 10 Super Bowl ads have been shared 2.9 million times so far, a "significant decrease" (down 36%) from last year, says ad … Read the whole story
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The NFL will soon name streaming partners for a batch of Thursday night games next season. Expect some digital giant to overpay, wildly Read the whole story
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This year, brands paying up to $5 million for broadcasting a 30-second ad will also be part of a historic development on the audience … Read the whole story
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It's time we see those Super Bowl spots across multiple screens for what they really are: a fata manana. That's a combination of "fata … Read the whole story
COMMENTARYWhat's it's like to update ads in real time during an event? Ad-tech company Flashtalking gave me a demo during Super Bowl 50. Read the whole story
