So many questions, and one foregone conclusion: A televised debate between Donald Trump and Hillary Clinton will be the TV event of the year, if not the century. Read the whole story
Time Inc. is creating an advertiser-supported "over-the-top" video service anchored by 'People' magazine and 'Entertainment Weekly,' the company announced Thursday morning at a NewFront … Read the whole story
Television revenues grew 13% to $180 million on a same-station basis, and nearly 58% when including new station acquisitions. Retransmission revenue increased 38% to … Read the whole story
While "total spend" -- the aggregate media spending transacted through Tremor platforms -- climbed 26% in the first quarter versus the same period a … Read the whole story
The New York Times announced six new video series, most with virtual reality components, at its NewFront presentation Monday. The company is betting its … Read the whole story
People's partnership with the festivals is multiplatform; ads for the festivals will appear in People's print and digital outlets. The partnership will also entail … Read the whole story
The brand's primary target/audience is women ages 35-54 with a household Income of $75,000 and higher, Brooke Young, VP, Client Partner, at Moxie, tells … Read the whole story
Turner Classic Movies' seventh annual Classic Film Festival draws fans and celebrities of all ages. At this year's event, the company also announced FilmStruck, … Read the whole story
Working with its agencies Arnold Worldwide and Havas Media, the year-long ad and content integration campaign features Modern Family character "Phil Dunphy" who works … Read the whole story
Too many networks, too much programming -- and still nothing on TV? Hope that less will be more -- and soon. In the latest … Read the whole story
I finally took pity on those who moaned that "between the upfronts and the NewFronts there are just not enough presentations, free drinks and … Read the whole story
Once Donald J. Trump swept Indiana, and then each of his remaining competitors tumbled off the stage, (metaphorically, of course, except for Carly Fiorina) … Read the whole story
Streaming and downloads overtake DVD for the first time. Great for idents, but tough brand questions now that we rent stuff rather than buy … Read the whole story
Headlines are bursting with praise this week for the growth of this segment of digital advertising: "Online Digital Video Soars" according to some guy … Read the whole story
Consumer research from Leichtman Research Group, Inc. (LRG) finds that 65% of US TV households have at least one television set connected to the … Read the whole story
Did you miss week one of the IAB NewFronts? Check out Real-Time Daily's carefully selected highlights. Read the whole story