TVBlog
It was the long-awaited sit-down of the two battling media personalities -- Kelly's first interview with Trump since she angered him last summer at the first Republican debate when she … Read the whole story
Broadcast networks will only see a 2% rise in overall upfront revenues this season -- with many cable networks witnessing lower revenues versus a … Read the whole story
Scatter advertising revenue rose 8% in April -- 13% for cable networks and 1% for broadcast networks. This follows national TV's March scatter revenue … Read the whole story
"The consumer experience must come first," said Donna Speciale, president of ad sales for Turner Broadcasting. "We're dedicated to keeping our content bold, engaging … Read the whole story
Despite reports on a tightening of the so-called "scatter" marketplace heading into this year's upfront network TV advertising negotiations, U.S. media-buying volume declined among … Read the whole story
Incumbent Zenith has been retained to handle buying for the film and home entertainment divisions in the U.S., as well as planning and buying … Read the whole story
New TV spots include three-time All-Star and World Series Champion Buster Posey. "New Digs" and "Chicken Strips" offer a comedic take on the "smart … Read the whole story
- COMMENTARY
Cut your fast-forwarding back on your new TV-video upfront market. Think slow-forwarding for the clearer picture. Even with continued viewer erosion, there is newfound … Read the whole story
- COMMENTARY
Anyone who says they predicted "Friends," "Grey's Anatomy," "American Idol," "Scandal," "The Blacklist" or "Empire" would be instant hits is simply lying. You just … Read the whole story
I mean, you really have to wonder what goes through a person's mind when they come up with a marketing promotion that calls for … Read the whole story
