TVBlog
Tell people that a show you just watched reminded you of "Twin Peaks" and everyone will know what you're talking about. Read the whole story
Fox Television Network and the Fox News Channel run the most commercials time per hour among the respective broadcast and cable network categories. Read the whole story
Marshall Cohen, one of the godfathers of sell-side researchers (MTV, AOL, etc.), has joined Tru Optik's board of advisors. Cohen -- who was a … Read the whole story
CBS was the latest TV network to receive a boost in engagement as a result of the upfront presentation. Fans flocked to the first … Read the whole story
"Other than in promotional and experiential marketing, we haven't marketed our small cars together before," Steve Majoros, Chevrolet director of cars and crossovers, tells … Read the whole story
Instead of traditional commercials, the two companies created a half-hour psychological thriller called "Lifeline" starring X-Men's Olivia Munn, Joan Chen and Chinese pop sensation … Read the whole story
- COMMENTARY
When Louis C.K. streamed his new drama "Horace and Pete" sans any pre-launch hype on his Web site, our greatest everyman comic genius sealed … Read the whole story
For next season, the network will have two new shows -- three if you count "Supergirl" moving from CBS. The network also announced at … Read the whole story
- COMMENTARY
And you thought prime time meant some vague references, such as programming running between say 8 p.m. to 11 p.m. So 2015! In her … Read the whole story
- COMMENTARY
Can the likes of ESPN really make the transition to a stand-alone, over-the-top channel, if it has to? ESPN, which has already seen some … Read the whole story
- COMMENTARY
If I watch one YouTube video for three minutes, and then spend three hours watching television, the reach is the same. But to say … Read the whole story
- COMMENTARY
"The Wall Street Journal" notes that some of the comparative figures offered at NewFronts don't seem to be quite on the button. But doesn't … Read the whole story
- COMMENTARY
A guy I know joked that the political climate on Facebook has become so cruel and polarizing lately that he almost defriended himself. Ba … Read the whole story
- COMMENTARY
Everyone has partnered with outside sources of demographic, psychographic and spending data to claim that THEIR ads move product more than the other guy's. … Read the whole story
