Meet the next-door neighbors from hell -- the Cody family of this new TNT drama series called "Animal Kingdom." Read the whole story
With Hulu prepping a digital OTT service network, one media analyst believes it would have an initial wholesale cost price of $34.06. A proposed … Read the whole story
As the digital media market matures, some marketers have gone back to traditional media as part of their media mix. Jack Jackson, associate integrated … Read the whole story
At the MediaPost TV Summit, Levelwing's Steve Parker Jr. showed five spots in a presentation that illustrated the creative component of programmatic TV -- … Read the whole story
Horizon will oversee all national television planning and activation for an account that spends some $40 million a year on advertising. MEC was the … Read the whole story
One-to-one marketing is still too hard for TV -- at the moment, anyway. But programmatic TV deals can work, generally well. Speaking at the … Read the whole story
Mark Twain famously said, "Buy land, they're not making it anymore," to illustrate the scarcity of the real estate marketplace. That may be a … Read the whole story
New OTT platforms might look to meet the challenge of giving digital marketers the TV-like media they want: that is, premium video. Read the whole story
For the most part, TV is becoming all Trump, all the time -- to the consternation of conservatives and liberals alike. There is cognitive … Read the whole story
New research shows little appetite or understanding for VR at home. Could VR be the next 3D TV, with an Oculus gathering dust next … Read the whole story
The quest for solutions that integrate and optimize the unsurpassed reach of linear TV and the growing but fragmented digital, video and OTT platforms … Read the whole story