Make no mistake: Tuesday night's cavalcade of stars at the Democratic Convention was a home run, in contrast to the comparatively lifeless Republican Convention last week. Read the whole story
Higher rates -- offset by audience ratings declines -- pushed total advertising revenue up 2.9% for the period. Many TV network executives have said … Read the whole story
CNN grabbed a Nielsen average 5.1 million viewers from 8 p.m. to 11 p.m. -- 70% higher versus the first night of the DNC … Read the whole story
Watching Michelle Obama's transcendent speech on the opening night of the Democratic National Convention, I thought about the First Lady's recent appearance on the … Read the whole story
So for all those double-digit percentage increases in CPMs traditional TV platforms have been getting this upfront period -- as well as shifting of … Read the whole story
The Democratic National Convention, held in the city of brotherly love, nominated the first woman to top the general election ballot of a major … Read the whole story
True believers still hold out hope, apparently, that Apple has a big plan for Apple TV. But maybe it really is just a hobby. Read the whole story
As the co-founder and CEO of ConvertMedia, Yoav Naveh works in the world of outstream video: video ad units that aren't tied to content. … Read the whole story