Superhumans and their exploits were on view Tuesday night on NBC, and it made for magical, mind-boggling TV. I'm talking, of course, about the U.S. women gymnasts and the men's … Read the whole story
Online ad revenues for local TV stations will continue to climb in the coming years -- but slowly, rising under a 7% share of … Read the whole story
In a surprising shakeup, comScore Co-Founder Gian Fulgoni has been named CEO of the media audience measurement giant, replacing Serge Matta, who moves to … Read the whole story
Walt Disney has announced two OTT initiatives for its powerful ESPN network group -- hoping to combat criticism the sports group might face when … Read the whole story
The good news, according to an analysis of second-quarter U.S. ad spending, is that the marketplace for all media suppliers expanded by $2.5 billion. … Read the whole story
Comcast should stop bragging that it offers the "fastest Internet" in America, the National Advertising Division, a self-regulatory unit administered by the Better Business … Read the whole story
In this growing on-demand TV world, TV producer Ben Silverman says a TV program's "lead-in" is still a crucial component of promotion. "Lead-in still … Read the whole story
TV has drastically evolved over the past 15 years now that viewers have more choices than ever, with hundreds of channels offered by cable … Read the whole story