TVBlog
TV ratings will tell you how many people are watching a show, and even their approximate age (within various ranges). But how do viewers really feel about the shows they're … Read the whole story
In July, broadcast networks had between 76% and 82% reach in the U.S. -- with reach defined as homes watching each network for at … Read the whole story
Worldwide Rio Olympic TV viewing is on par with the London games in 2012, despite declines in TV viewership in the U.S. and in … Read the whole story
Another independently owned cable TV network is closing down: The 3-year-old millennial-viewer focused Pivot. Participant Media, which owns Pivot, started the channel by building … Read the whole story
Audrey Steele will become EVP, sales research insights and strategy, while Suzanne Sullivan has been upped to EVP, entertainment sales. Read the whole story
VideoAmp, the cross-screen video-optimization platform, has launched an Advanced Television platform (ATV) aimed at combining the reach of cable TV with the targeting capabilities … Read the whole story
Ad-tech firm Videology announced that it has enhanced its ability to use predictive targeting to improve its performance against Nielsen's Digital Ad Ratings (DAR) … Read the whole story
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At the recent upfronts, all sides argued that their content will reign supreme for advertisers. In the advertising race, the winners will be those … Read the whole story
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Uber's current TV campaign isn't focused on people using the car service. It's about getting people to work for Uber, driving "just a few … Read the whole story
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Radio is the most ubiquitous medium among Independent voters in swing states, where 94% of these voters said they listen to radio on a … Read the whole story
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As I spend my weekends on the beach watching the different habits of the people around me, I've been thinking a lot about how … Read the whole story
Canadian agency Harbinger Communications decided to query Canadian women on which Olympic ads they thought are the best. Read the whole story
