The first and only time I came face to face with John McLaughlin, I thought he was nuts. But I eventually came to understand that he wasn't really crazy. He … Read the whole story
The fight for Viacom has ended, with the Redstone family winning control over embattled chairman/CEO Philippe Dauman, who is on his way out. Dooley … Read the whole story
Online publication The Drum and the Trade Desk have partnered to analyze the state of programmatic video in 2016, releasing a study showing rapidly … Read the whole story
During the Olympics and the weeks leading up to the games, Nike advertisements hit a nerve with viewers. The brand's online ads show high … Read the whole story
The integrated campaign from Brunner, Atlanta, aims to differentiate Mitsubishi's "Zoned Comfort Solutions" from its competitors' "one size fits all" cooling and heating. Read the whole story
"We knew this year that we had to change what we were saying to our Madden players to be more representative of how they … Read the whole story
Traditional TV networks continue to work all advertising angles. One of those angles flying somewhat under the radar is the "co-viewing" of parents and … Read the whole story
Connected TV use has nearly doubled in the last year for the 18- to 49-year-old demo, according to a new report from Pivotal Researchreleased … Read the whole story
Maybe Trump, like all successful business people, is already thinking of his next move. A news operation--just streaming, not on cable. Read the whole story
After a strong fundraising haul in July, the Donald Trump campaign has at long last made its first broadcast TV buy of the general … Read the whole story