For those who desire to be TV critics, I offer these helpful tips -- the basis for a full-fledged guidebook in the formative stages that I like to call "How … Read the whole story
Nielsen says 96% of all U.S. homes with TV sets are getting traditional TV signals via broadcast, cable, DBS or telco, or having a … Read the whole story
Big cable network groups have been hit the hardest, according to Nielsen -- including Walt Disney cable networks and Time Warner, which each saw … Read the whole story
Making a connection with a brand through an emotional television ad and online video does more than make people feel better about the brand. … Read the whole story
New York Giants defensive end Jason Pierre-Paul, who lost a finger after a fireworks accident, can proceed with a lawsuit accusing ESPN of violating … Read the whole story
Global spending on golf is expected to total $1.82 billion in 2016, up 5.1% from 2015, according to IEG research, part of WPP's ESP … Read the whole story
"Take The Subaru" and "I'm Sorry," were created by Carmichael Lynch. Both 30-second and 60-second versions break today and will run through September. Read the whole story
In the story "VOD Impressions Rocket, Ad Glut At Minimum" (Television News Daily, Aug. 25), Canoe Ventures estimates VOD business is on pace to … Read the whole story
MTV topped Facebook and secured the No. 3 place overall thanks to the promotion of last night's MTV Video Music Awards. Beyonce and Rihanna … Read the whole story
FCC recently told executives from Fox, Disney and Time Warner that the agency was "seriously considering" the cable industry's ditch-the-box proposal. Read the whole story
While the television inventory available through programmatic buying has indisputably broadened in the past year, in particular, some pros believe that the industry may … Read the whole story
If there's any doubt that brands and retailers are moving more of their advertising and marketing budgets to digital advertising, tune into a few … Read the whole story