The consensus of the post-debate pundits was that Hillary won. But was her victory as decisive as they said it was? Read the whole story
In the first quarter of this year, consumers 18+ spent on average 35 hours and 26 minutes weekly with traditional TV (live and DVR). … Read the whole story
Over the past five years, growing TV technologies -- VOD, SVOD, and DVR -- have hurt live viewing of many cable network groups. For … Read the whole story
The program, which the groups say is a first, is designed to help media agency pros keep up with the knowledge and skills needed … Read the whole story
Video ad effectiveness provider Tremor Video announced that Jennifer Catto has joined the company as chief marketing officer. Catto assumes the role previously held … Read the whole story
The most anticipated presidential debate in recent memory succeeded in presenting a panorama of distinctions between Hillary Clinton and Donald Trump. Much of the … Read the whole story
The so-called Golden Age Of Television usually refers to dramas. Hardly anyone has claimed we're also in a Golden Age of comedy. Indeed, the … Read the whole story
Advertising Week brings out the studies. Zefr today analyzes the weird (and expected) places ads work well on YouTube..And the Video Advertising Bureau assures … Read the whole story
With lower attention spans and higher media exposure, brands will need to cut through the clutter to draw Gen Z's to their ads. (Generation … Read the whole story