I guess we all know what Hillary Clinton will be doing Sunday night -- watching the season premiere of "Madam Secretary." She claims she's a huge fan of the CBS … Read the whole story
Nielsen this morning announced a plan to begin introducing portable people meter (PPM) measurement to its local market TV ratings service for both "in-home" … Read the whole story
Local TV stations will see 15% fewer political advertising dollars in 2016 than expected -- with other TV media also getting lower revenues. Kantar … Read the whole story
Short-form viewing is still a long-time thing. Horowitz Research says 44% of consumers 18 years and older are watching some short-form video daily, and … Read the whole story
"Usually, with pay-TV services, there are additional fees that are added on," J.D. Power's Kirk Parsons tells "Marketing Daily." "When you compare that to … Read the whole story
Prime-time viewing of NFL games has dropped some in the opening weeks. But TV networks have no worries -- especially considering the overall dearth … Read the whole story
The cable industry got a reprieve today when the Federal Communications Commission delayed a vote on a proposal that would have enabled consumers to … Read the whole story
Despite a lot of talk, content supported by advertising is still a disappointing experience. There are no standards Read the whole story
Is the political ad dead? That was the provocative question asked of a panel of executives in the political and media space at an … Read the whole story
If you haven't tried multichannel pay TV, you might never miss it. So-called cord-nevers, especially those between the age of 20 to 35 who … Read the whole story