A new ABC sitcom premiering Tuesday starts out appropriately for a show that should be flushed down the nearest toilet. You will learn more than you'll ever need to know … Read the whole story
The second Presidential debate did not post a new TV viewing debate record, but it did earn a preliminary Nielsen measured 66.5 million viewers. … Read the whole story
PwC, the business service/advisory, says sports sponsorship from stadium naming rights, in-stadium signage, digital media and uniform deals will grow 3.9% over a five-year … Read the whole story
The Vice News Web site has relaunched to coincide with the debut of its business site and premiere of Vice News' nightly news show. … Read the whole story
Aflac is launching a campaign intended to educate Spanish-speaking consumers about how Aflac helps protect their pockets during unplanned medical events. Read the whole story
The brand said it's cutting its prices by 25% and investing $55 million in a particularly aggressive push designed to drive high sales volume … Read the whole story
The New York Comic Con teaser trailer for Marvel's Iron Fist earned Netflix the No. 4 spot on the leaderboard. The original series is … Read the whole story
MediaPost is accepting submissions for its annual 'Agency of the Year' awards. If you would like to nominate an organization, please contact joe@mediapost.com by … Read the whole story
The world is moving to more personal marketing/targeting from big media marketers. Now we have social media going in somewhat the same direction -- … Read the whole story
Focusing on the media channel choices within the many different platforms consumers have at their disposal, viewers consistently watch a relatively small percent of … Read the whole story
A mentor and former boss once framed a wonderful metaphor in urging me and others in our organization to strive for greatness. He spoke … Read the whole story