Television News Daily
Wednesday, October 12, 2016
  • Millennials Boast High Smartphone, Connected TV Use

    Young media consumers are increasingly using new digital devices -- their smartphone weekly usage is nearing that of TV. Nielsen says 18-34 consumers averaged … Read the whole story

  • More TV Homes Sign Onto Multiple SVOD Services

    Increasingly, TV homes are signing onto multiple subscription video-on-demand services, "self-bundling" their own TV network services. Read the whole story

  • VisitBritain, Expedia Partner To Expand Tourism

    The content platform allows for other partners to provide detailed local information about places that are not so well known by international visitors. Read the whole story

  • Kids Say Darndest Things In Jell-O's Simply Good Launch Ads

    The campaign's videos capture real kids' unscripted, unfiltered reactions to topics such as their parents' foibles, their own secrets, and their first tastes of … Read the whole story

  • Listen Up, Marketers: I'm Not My Father

    A few years ago, I turned 55. After aging out of the mythical 18-49 age group five years earlier, I was now moving out … Read the whole story

  • Cord-Cutting And Content Creation: Who Is In Survival Mode?

    Longtime veteran media and TV executive Barry Diller says traditional TV is in "survival" mode when it comes to potential harmful prospects of cord-cutting … Read the whole story

  • 'Trump Video' Searches Soared

    Data from Hitwise shows the value of scandal. While millions live streamed the second debate, many millions also searched for the Trump video, and … Read the whole story

  • Short-Form Videos Remain Popular

    While consumers are increasingly devouring TV shows and movies online and via over-the-top options, they're also still gobbling up snack-size programming. Indeed, short-form videos … Read the whole story

  • Snapchat, The MTV Of 2016

    This past week, Snap, Inc. was reported to be planning a $25 billion IPO, not surprising us - or anyone in the ad business. … Read the whole story