Television News Daily
Tuesday, November 22, 2016
  • AT&T, Dish And WPP Group Take Joint Ownership Of Invidi

    Invidi, which provides media companies with addressable TV advertising platforms, will continue operating independently under the three companies' ownership. Read the whole story

  • Indie Networks' Ad Share Grows, Cable Does Best

    Independent TV networks showed a sharp rise in national commercial impressions for the month of October. topping a year ago by more than a … Read the whole story

  • NFL National TV Ads Down Slightly, Major Declines In Viewers

    Though NFL viewership continues to take overall double-digit percentage drops through 11 weekends of the season, national TV advertising spending is down only slightly. Read the whole story

  • NBCU Invests $200M In 'BuzzFeed' To Up Ad Sales, Video

    NBCU's most recent investment in 'BuzzFeed' will fund its production of short-form, cross-platform digital video content for advertisers working with NBCU's content studio. NBCUniversal … Read the whole story

  • Lenin Cries In Valentine Vodka's First TV Spot

    In addition to YouTube, the spot is also featured on the distillery's site and Facebook page. It is being supported with paid Facebook advertising … Read the whole story

  • Digital Engagement Index

    Old Navy's "Fight Night starring Amy Schumer" commercial earned the brand the top spot on the leaderboard. 5 million YouTube engagements supported a 319% … Read the whole story

  • Entertainment, Politics, Business Firings? It's All Porous

    Politics have always been entertainingly porous. Every major advertising trade magazine and advertising business columnist has always had a viewpoint of politics in a … Read the whole story

  • Say It With Live Video, Especially If It's Nothing Much

    Most of the examples of live video Facebook and Instagram show seem deliberately ordinary and un-"live" worthy Read the whole story