TVBlog
There is a vast swath of basic cable that is the TV equivalent of fly-over country -- you "fly over" these networks on the way to somewhere else. Read the whole story
Lotame, a data management platform, is expanding to TV with what it says is the first-to-market TV data management platform, which will connect first-party … Read the whole story
All cable TV news networks had a strong November viewing period -- results that were largely expected due to the strong interest in the … Read the whole story
Historically, Aflac's marketing has focused on slightly older adults, around 35-45, Aflac CMO Gail Galuppo tells "Marketing Daily." This effort switches things up. Read the whole story
Videology, the cross-screen software provider, released on Wednesday a whitepaper outlining the crucial importance of leveraging TV and digital video together in order to … Read the whole story
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Addressable TV continues to heat up as a topic. It's exceptional media, but continues to be a small fraction of TV by spend. EMarketer … Read the whole story
- COMMENTARY
When you're watching television and you see "experts" giving their opinions on everything from Brexit to Brangelina, do you ever wonder, "Who are these … Read the whole story
