Finally, a cable network has come up with a promotional tagline that makes sense. The network is TruTV, and the tagline the network announced Thursday is: "Funny because it's tru." Read the whole story
Turner's TruTV is looking to be perfectly frank with its TV viewers in its on-air TV promos with a new campaign for its push … Read the whole story
CBS is expanding its lucrative NFL content for its growing CBS All Access digital TV service with Sunday afternoon games, and next year will … Read the whole story
Honda and Mediavest/Spark will produce a 30-second custom vignette showcasing the Pilot that is intended to prompt consumers to enter the sweepstakes. Read the whole story
Post is running a heavy TV schedule for a 15-second spot promoting the sweeps. Honey Bunches' social media channels are also spotlighting the sweepstakes … Read the whole story
The VR campaign promotes the upcoming new series, "El Chema," a story inspired by real-life events involving a drug kingpin resembling El Chapo that … Read the whole story
Citibank tracked a 149% increase in digital engagement, thanks to a new commercial shared on YouTube which gained over 2 million views in 48 … Read the whole story
First-run movies coming into your home -- and this time movie studio companies mean it. Theater owners, what say you? Read the whole story
The reach of SVOD should easily crest the 100 million home mark this year in North America, according to new figures from Digital TV … Read the whole story
Forget about Millennials. Anyone trying to understand the future of media and technology should observe what the children do. First of all, they talk … Read the whole story