Television News Daily
Tuesday, February 14, 2017
  • CBS Posts Grammy Viewer, Ad Gains: Digital Soars

    The big music award show gained 4% to 26.05 million, up from 24.93 million in 2016, among Nielsen total average viewers. Key demographic viewer … Read the whole story

  • Discovery Yields Small Q4 Ad Gains, High Net Income

    Discovery Communications eked out a small gain in U.S. domestic advertising for the fourth quarter -- better than expected. Still, investors weren't immediately pleased … Read the whole story

  • 7Up Promotes Itself As A Mixer, Recipe Ingredient

    The campaign also includes digital videos featuring "Sir Mix-a-Lot" demonstrating how to make 7Up-infused cocktails and recipes. Read the whole story

  • Digital Engagement Index

    Nintendo's most recent YouTube commercial for "Nintendo Switch," a new gaming console that can be played at home or on-the-go, generated 1.2M views over … Read the whole story

  • Bored With Mainstream SVOD Channel, Will Amazon Produce More Premium TV?

    Amazon continues to expand as your online everyday retailer for everything -- including your everyday TV shows. But what about looking higher, on more … Read the whole story

  • Does Trump Know He's President? White House Revisits Dubious Voter Fraud Claim

    The Trump administration's game plan is to undermine and discredit the news media. For many, the tactic remains deeply cynical and dishonest - and … Read the whole story

  • Measuring Success From The Big Screen

    Whether it's a multimillion-dollar national ad campaign or a few weeks on local cable, TV is a huge piece of many travel marketers' advertising … Read the whole story