On Facebook, everybody's lives are swell and peachy keen. In short, Facebook does not reflect reality. Read the whole story
In an ironic twist for a company whose corporate motto is "do the right thing," the Association of National Advertisers issued an advisory warning … Read the whole story
Meredith has raised its full year and third-quarter 2017 earnings outlook, in light of strong digital advertising in its National and Local Media Groups, … Read the whole story
Brands need to start pulling their search teams into media planning in order to have fully integrated campaigns that can produce the highest return … Read the whole story
OTT is looking to "replace" traditional pay TV services: cable, satellite or telco. Sling TV is now estimated to have more than 1 million … Read the whole story
More pay TV consumers are unhappy with their service than they were a few years ago. Also, many broadband consumers don't even use traditional … Read the whole story
Contrary to some industry perceptions, Magna Global is not "anti" linear television, says Brian Hughes, SVP, audience intelligence and strategy for the IPG Mediabrands … Read the whole story
The demand for digital video is immense, and continuing to gain momentum. Where TV was once the sole source for video content, consumers now … Read the whole story