If some advertisers are OK with the adult content in "FEUD," viewers might not be OK with the commercials. Read the whole story
Discovery Networks is making its pitch for upfront dollars this spring by emphasizing the company's global reach on a wide range of platforms. Says … Read the whole story
Discovery had three of its networks sinking in a big way: Destination America Channel (7.3%); Discovery Family Channel (7.5%); and American Heroes Channel (6.5%).Time … Read the whole story
An exclusive print and digital initiative will run across Hearst Magazines brands, including "Delish," "Country Living," "Good Housekeeping," "HGTV Magazine," "Woman's Day" and "Esquire." Read the whole story
The campaign, "Snack More, Make Snacks Less," positions Lorissa's various jerky varieties as super-convenient, as well as preservative-free and responsibly sourced, high-protein snacks. Read the whole story
Throughout the spring, summer and fall of 2017, the effort will be featured on the brand's Web site as well as on its YouTube, … Read the whole story
What's in a media or entertainment brand name? Hope for a lot more than a just quick romance. Media and entertainment brands will create … Read the whole story
Television ads often work as a reminder to do something or purchase a product. Spikes are typically larger after brand-focused ads compared with price-focused … Read the whole story
PBS began highlighting its worthiness on its Roku app in a section it calls "The Value of PBS Stations" just as the Trump White … Read the whole story
How do you help your sports event make an impact at a time when fans, consumers and media are being hit with messages about … Read the whole story