Reporters tend to be obsessed with novelty -- what's new, hot, fresh, innovative, surprising, catastrophic, etc. This preoccupation is understandable: I mean, our business is called "news." But there's equal importance in things that don't change -- equilibrium instead of trend, static versus dynamic, solid out of ephemeral. On that note, I recently found myself thinking about World of Warcraft, the pioneering massively multiplayer online role-playing game, or MMPORG for short. It turns out WoW has more or less plateaued ... as one of the biggest businesses on the Web.