• TV That's Good For Your Health
    At the end of January this year, I attended and spoke at the World Trade Groups "Future of TV" Conference in New York. At the end of the final day, the panel that was on the platform for the last session was asked by the chair if there was any area that they could see developing in the coming years that would be a real money maker on TV, yet which had not been discussed at the event. I pondered the question myself, and remember reaching a conclusion that was not voiced by the panelists -- namely, health-care services.
  • OK, So I Buy Into The Happy Meal Concept. Now, Where's The Beef. The Invisible Patty: The NBCU/ News Corp's Online Venture
    OK, so I buy into the Happy Meal concept. Two great companies are broadbanding together (NBCU/News Corp) to offer the consumer the best meal in town. Got the recognizable storefronts, big brand associations (Yahoo, MSN, AOL, News Corp-owned MySpace), terrific distribution (96+% U.S.) and experienced sales staff (AOL). All the fast food algorithms in place, except for one thing: Where's the beef?
  • Much Ado About Something
    ut what really excites me the most is the idea that we, as an industry, are finally beginning to give "online" the respect that it is due. There isn't a major media conglomerate that isn't thinking about original programming for online, that hasn't upped the number of digital extensions to traditional television programming and that isn't playing the "launch-a-new-business-to-support-this-Internet-space" as if it weren't 1999 all over again. The main difference is that this time there really is an audience, advertisers do really care about the space and are spending real dollars in it, and the past may have taught us …
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