In the later years of the '90s, Jack Myers, fellow TV Board blogger, helped usher in the age of cross media marketing platforms (CMMP), whose primary goal was to generate incremental revenue for the parent company as well as to provide its sibling divisions with a multitude of off-channel exposure. By the turn of the 21st Century, the CMMP buzz died down and so did many of the primary players. But now they're back: In the last month there have been three announcements of new initiatives by the major media conglomerates that on the surface remind one of the original …