Every year at the upfronts, we get a glimpse of new programming built to bring viewers to the networks. But that willingness to evolve stands in sharp contrast to the majority of advertisers, which remain stubbornly tied to the past with traditional 30-second spots that have poor retention rates.

David Leider is the CEO of GSTV, also known as Gas Station TV. David has an extraordinary background in media, particularly at the agencies -- both traditional and interactive -- and at Yahoo. Now, his work with away-from-home television has spawned new measurement techniques and more valuation opportunities for all digital out-of-home advertising.