by Bob DeSena on Mar 1, 12:31 PM
A long time ago in a galaxy far, far away, when agencies combined media and creative services for their clients, there was born the concept of the Whole Egg. It was the creation of Ed Ney, who at the time was president of Young & Rubicam International. Ney was driven to create a one-stop shop of specialized skills and communications services that would be seamlessly integrated for his clients.