General Motors' is leaving the "Survivor" chase--but it has nothing to do with the change in format that will pit teams segregated by race. That's according to GM and CBS. The big question is, will other advertisers make the same decision--and, more important, what will be their reasons.
Feasting on a marketing blitz in taking over "The CBS Evening News" in September, Katie Couric is everywhere--working so hard she appears to be missing meals. Or, is that just a retouched photograph? It's the latter.
This Saturday, ABC will debut what may prove to be the most astute scheduling maneuver of the 2006-07 season: prime-time football. Could be smarter than ABC shifting "Grey's Anatomy" to Thursday, CBS making a bid to capture "Grey's" old Sunday spot with "Without A Trace" or NBC opting to air all originals of "ER."
NBC should wish its Emmys results were a harbinger for business during the new season--one that'll also keep viewers' fingers off the clicker and fast-forward buttons on their remotes.
The dominant color of the new CW network is green. There is only one thing that's relatable here: money, which the network says it'll be making from day one.
CBS' "Survivor" is doing whatever any aging reality show needs to do sometimes--step into controversy. But this move could lead to financial consequences that could leave the show somewhat stranded.
The movie business, like the TV business, is always about equal amounts of commerce and conduct. And then there's Tom Cruise....
Internet marketing-wise, "Snakes on a Plane" is more like "Snacks on a Plane." Instead of the producers giving us a thrilling movie about the Mob looking to kill a witness under protection by loading a plane with poisonous snakes, they delivered ordinary salted peanuts and pretzels.
Everything about Katie Couric's debut as the anchor of "The CBS Evening News" can be found in these four words: ginger root maple laminate. That's the color and description of Couric's new desk. Viewers will obviously know what that means--especially compared to the darker mahogany furniture used by her predecessors Dan Rather and Bob Schieffer. News can be a seriously gloomy subject.
It seems that TV can help alleviate the pain of kids who are ill. This concept seems to go against current thinking; the electronic elixir is also known to be at the root of some modern maladies.