Results for April 2008
  • Did Vanity Fair Play Fair With Miley?
    Vanity Fair is a magazine for adult readers. Fifteen-year old Disney phenomenon Miley Cyrus of "Hannah Montana" is not an adult -- yet.
  • NBC: Scrub The Season Finale Marketing As 'Scrubs' Goes To ABC
    Cross-marketing TV shows across fiercely competitive networks is always a tough job. Now the word is that NBC is taking an even more diplomatic approach when it comes to that network's seven-year ending run of "Scrubs" -- which will move over to ABC next year. NBC is calling the comedy's last show a "season finale" --which to be fair, it is. But NBC is barely giving the show any sort of major send-off.
  • New Game Plan For NFL Network?
    It's a new season for the NFL Network -- and hopefully there'll be new plays. Once again, the network is working to convince the biggest cable operators in the land that they need to put NFL on their basic tiers that go to most TV consumers.
  • FCC To TV Stations: Regulating With 'A Wink And A Nod'?
    New Federal rules say TV stations should keep lists of local programming -- but not necessarily run any programming on that list. Huh?
  • TV Upfront, 2018: Buying The Latest Tiny Fey Show On Gawker
    In 10 years from now, the upfront advertising market will still be around. But it may not exactly look the same. Tiny Fey may be hosting a fingernail-biting show on Gawker.com that you might want to buy for your nail polish client.
  • Earth Day Suggestion: Work Those Legs To Get Shows
    Take those Earth Day messages from your friendly media giants and put them to good use. Here are two of them: NBC's "Green is Universal" and Fox's "Green It. Mean It." Earth Day now gets a bump up from its 1970s fringe appeal to non-mainstream folks and older hippies. Now green is big business -- at least when consumers recognize there are products made from the earth's limited resources, like "The Jerry Springer Show."
  • For Viacom's New Pay TV Effort, It's Showtime
    Another pay TV movie channel? Is that really Viacom's new business need? Is that what consumers need? No. With the burgeoning number of digital TV alternatives Viacom has something else up its sleeve -- it better. Listening to CBS's Showtime and Viacom executives explain their sides of the story, the takeaway seems that Viacom may have pushed into launching another pay TV movie channel after Showtime balked in paying too much for a new Paramount Pictures deal.
  • Has Internet TV Cannibalism Already Started?
    The original threat of the Internet to TV networks may not be just gossip that more people watching a streaming or download of a TV episode would hurt traditional TV ratings. In virtually every bit of research so far, TV network researchers will tell you that's not the case -- that online exposure of TV shows only helps drive back viewers to the traditional TV airwaves, acting as a marketing tool. But CW is seeing something different. And, in contrast to virtually every other network's Internet programming effort, CW won't be streaming the first five episodes of the new season ...
  • Mid-Sized Cable Sports Channels Struggle To Get Diverse Sports Under One Arena Roof
    Comcast's Versus and the Golf Channel want to tie it all together. But is the bow big enough?
  • Addressable Advertising: Getting To The Thirsty Old Guy On The Yoga Mat
    Exhausted after doing a series of walking lunges in the cardio room of my gym, I look down at the floor, still huffing and puffing. What do I see? A bunch of worn yoga mats with this message: "Silk. Soy Milk." I smile. Nice target. The fine makers of Silk Soy Milk perhaps couldn't get me on TV. So they found another way - targeting as well all those doing downward-facing dogs.
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