Did you see a YouTube TV commercial in the Super Bowl -- or one from MySpace, or Facebook? Everyone has a good reason not to be in the highest-rated TV program of the year. Internet marketing executives probably learned their lesson from airing almost two dozen commercials in ABC's 2000 Super Bowl, the year they were spending money they didn't really have. Marketing and media executives are more appropriate these days. Spending $3 million for a commercial only seems appropriate when you might have a real product to sell, like a car.