Wonder why media companies get lured in by the video gaming business? Just look at Activision, which racked up sales of "Call of Duty: Black Ops" to a very big number indeed -- $360 million -- in a single day. No, this wasn't only the biggest one-day sales figure ever for video games; this was the record for any entertainment release -- theatrical release, TV, pay-per-view whatever.

Digital video may still have its issues when it comes to advertiser metrics -- but growing dollar signs now speak for themselves. Hulu chief executive officer Jason Kilar says the premium digital video site will pull in $240 million this year in advertising, more than double its $108 million take in 2009. Kiler says 41 cents -- almost two quarters -- of every dollar generated from video content is from advertising, while 30 cents is from subscription fees.

There's now more of everything TV-related, like the percentage of profanity -- though expletives seem to come cheap. And the merger of Comcast and NBC is going to cost me billions, apparently.

Looking for the intersection of Keith Olbermann and Conan O'Brien this particular November week: Keith Olbermann leaves -- and comes back. Conan O'Brien leaves -- and comes back.

Your opinion of media matters in this diverse world.. But what if some enterprising media company -- say a TV company -- decided to start charging you to give your opinions on their digital areas? Want to tell other consumers that "Lone Star" sucks or that "Hawaii 5-0" is better than a luau? That'll cost you.

TV pressure groups have been around for a long time. The key issue is whether there is more hot air now than actual hot tempers.

Give them credit: TV broadcasters still talk about different kinds of financial models for building TV shows. Many still search for some big magic -- the fairy dust that will help them grab the big numbers of viewers/consumers they used to find more easily, say two decades ago. The good news: People still watch TV and video. The bad: Finding and accounting for viewers -- with varying degrees of attention, and in too many disparate places -- can be a chore.

Mid-term elections are much like the TV broadcast network business these days: Viewers and voters still haven't found what they're looking for.

It's raining political TV advertising dollars. But some fallen precipitation could be washing away steadier ad budgets.

Redbox has a digital plan: If you can't beat 'em, join 'em. Looking at what Netflix is doing, Redbook strategists must have said: "Hey, let's not re-invent the wheel. This works."