by Wayne Friedman on Mar 20, 9:18 AM
"Sports still has legs across younger demographics," according to Michael Nathanson, media analyst for MoffettNathanson Research.
by Wayne Friedman on Mar 19, 9:00 AM
DirecTV is offering savings on its monthly subscription if viewers are no longer interested in local TV station content - particularly local TV news content.
by Wayne Friedman on Mar 18, 9:00 AM
TV advertising still has a strong impact on consumers. But when ads are consumed has a greater impact on whether they really work optimally.
by Wayne Friedman on Mar 15, 9:00 AM
A new 4As report says there's a long way to go, especially now that four major currency vendors are talking to the Media Rating Council for accreditation.
by Wayne Friedman on Mar 14, 11:49 AM
How can TV distributors earn even greater consumer-safety trust? We wonder how this plays with consumers as they see ever higher monthly prices on streaming services.
by Wayne Friedman on Mar 13, 9:00 AM
LightShed Partners media analyst Rich Greenfield and others believe Paramount Global should essentially become an "arms dealer" in the industry in terms of content --- selling high premium program content to all other premium streamers.
by Wayne Friedman on Mar 12, 8:00 AM
It's all about performance -- at least according to many analysts.
by Wayne Friedman on Mar 11, 10:28 AM
Warner Bros. Discovery's TruTv will now regularly program nightly sports programming, including NBA, Major League Baseball, and NHL games.
by Wayne Friedman on Mar 8, 8:00 AM
With all the focus on linear TV networks and their owners, we also need to examine the long-time bedrock business of home broadband, the foundation for streaming platforms and digital services.
by Wayne Friedman on Mar 7, 1:52 PM
When it comes to young consumers and the TV bundle, Disney continues to look for reinvention. But is it enough?