Attack Of The Bad, Smelly, Viral Boys by Steve Smith

A mildly disturbing theme emerged in last week's Visible Measures Top 5 list of viral video ad campaigns. Apparently, testosterone (an overabundance of testosterone, in fact) is driving viral video. Hip Hop and unfaithful male babies, a Dad-humbled Tiger Woods (arguably a blend of Lothario and man-baby) and male odors topped the list ...Read the whole story

  • VivaKi Taps Vindico As Preferred Video Ad Server, Tracker by Joe Mandese

    Vindico Group, the video ad-serving and tracking division of Broadband Enterprises Inc. (BBE), has struck a deal making it the preferred provider for video ad serving for Publicis' ViviaKi, including agencies such as Mediavest, Starcom, Digitas, Moxie, ZenithOptimedia, Spark and Razorfish. Terms of the deal were not disclosed, but it comes as ViviaKi is pushing to become a bigger source within the online video advertising business, and is looking to leverage its role beyond simply planning and buying online video to help make a market around it. ...Read the whole story

  • food Earthbound Farm's 'Greenman' Leads Organic Mission by Tanya Irwin

    Earthbound Farm is complementing a brand new series of quirky Greenman videos with a reusable bag giveaway, eco-charity donations, and tips from the company's co-founder and cookbook author Myra Goodman, all in time for Earth Day. ...Read the whole story

  • Search Lives Visually In The Future by Laurie Sullivan

    Microsoft Labs will release a Sliverlight plug-in within the next month that enables people to use the Redmond, Wash.'s visual search application Pivot across any search engine, such as Bing and Google, according to Brett Brewer, general manager at Microsoft Live Labs. ...Read the whole story

Coming Next: Real-Time Bartering Of Video Ads by Jason Burke

The growth of online video traffic over the last five years has spurred publishers to monetize their streams and advertisers to distribute their brand messaging on this medium. Video ad delivery is inherently more difficult to distribute than display ads, and until now, limiting the avenues available for video ad sources and video inventory owners to direct relationships and static pricing models. ...More