Have a Cup of Video by Steve Smith

Ridley Scott imagined video billboards plastered up the sides of skyscrapers in "Blade Runner" decades ago. Check, we got 'em now. Harry Potter films visualized TV-like news clips in the daily newspaper. Okay, embedded video on the iPad is a nod in the direction of video-enabled e-paper. Video clips playing on the sides of plastic Slurpee cups? I don't think any of us saw that one coming. ...Read the whole story

  • VivaKi Taps Vindico As Preferred Video Ad Server, Tracker by Joe Mandese

    Vindico Group, the video ad-serving and tracking division of Broadband Enterprises Inc. (BBE), has struck a deal making it the preferred provider for video ad serving for Publicis' ViviaKi, including agencies such as Mediavest, Starcom, Digitas, Moxie, ZenithOptimedia, Spark and Razorfish. Terms of the deal were not disclosed, but it comes as ViviaKi is pushing to become a bigger source within the online video advertising business, and is looking to leverage its role beyond simply planning and buying online video to help make a market around it. ...Read the whole story

  • food Earthbound Farm's 'Greenman' Leads Organic Mission by Tanya Irwin

    Earthbound Farm is complementing a brand new series of quirky Greenman videos with a reusable bag giveaway, eco-charity donations, and tips from the company's co-founder and cookbook author Myra Goodman, all in time for Earth Day. ...Read the whole story

Five Things People Expect From A Funny Video by Josh Spector

There's no formula for what makes something funny, but there are a set of expectations that people have when they press play on a video that's supposed to be funny. Taking these expectations into account will give your videos the best chance of getting more "LOL"s than "WTF"s. ...More

  • Coming Next: Real-Time Bartering Of Video Ads by Jason Burke

    The growth of online video traffic over the last five years has spurred publishers to monetize their streams and advertisers to distribute their brand messaging on this medium. Video ad delivery is inherently more difficult to distribute than display ads, and until now, limiting the avenues available for video ad sources and video inventory owners to direct relationships and static pricing models. ...More