Well, at least I know that I am not alone. Netflix reported this week that it had a net increase of 1.7 million subscribers this year in the first quarter of the year. I was one of the 1.7 million. Netflix got me from all angles this quarter. The streaming Watch Instantly service was on my Xbox 360 and then on the PS3. But it was the iPad that sold it to me. As I wrote here last week, seamlessly synching my movie experience across screens so that I could take my movie to bed with me, is revelatory. I ...Read the whole story
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Some TV Viewer Loss Blamed On Video Games
Television viewer erosion is the result of a fractionalized viewership -- which is due, in large part, to cable viewing and Internet usages. But a lot of video game usage is also contributing --- especially in the evening hours between 7 and 11 p.m. ...Read the whole story
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Online Ads Surpass TV Ads In Recall, Likability
New online advertising research has again shown what other studies have suggested: That online commercials get better recall than television messaging. ...Read the whole story
Hulu now enters the world of creeping media charges. It moves stealthily because few users will mind -- initially. Hulu looks to charge for older episodes of current TV series -- but not more-recent episodes, which it'll keep free. ...More
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